Best Buy Presents $3 Million in Teach Awards to K-12 Schools. April 24, 2008
Photo taken by Juliano Moreira
One of the ways Best Buy is helping customers celebrate the summer is by partnering with Sony to promote their summer blockbuster release of Hancock starring Will Smith. This movie will certainly be a big hit with customers leading up the July 2 premiere.
By partnering with Sony Pictures, Best Buy is not only highlighting an upcoming theatrical release, but also the eventual DVD release of the movie which will be sold at Best Buy stores. The strategic partnership illustrates Best Buy's brand position as a leader in the entertainment category. Read more
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